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Mickey Gilley A Legend In The Western Industry

May 10, 2022
Mickey Gilley a legend in the western industry

Mickey Gilley – A Legend in the Western Industry

Mickey Gilley western legend header

We are deeply saddened by the passing of Mickey Gilley.

Mickey Gilley 1936-2022

Mickey was born on March 9, 1936, in Natchez, Mississippi. While growing up in Ferriday, Louisiana his love and appreciation for music flourished. It led him in 1957 to embark on a career in music. A couple of years later he had his first chart record, “Is it wrong for loving you?” He continued to play throughout the south until he eventually settled in Pasadena, TX.

Gilley's Night Club Sign

It was here in 1971, he and his business partner, opened the world-famous Gilley’s Night Club. Gilley’s is known for many things such as being in the Guinness Book of Records as the World’s largest Honky-Tonk and inspiring an article in Esquire magazine entitled, “The Ballad of the Urban Cowboy: America’s Search for True Grit.” This culminated in the blockbuster movie “Urban Cowboy” starring John Travolta and Debra Winger and sparked a western fashion phenomenon.

Mickey Gilley's Hollywood Star

As we remember Mickey Gilley, his legendary career and contributions to the western industry, we can see and feel how his influence remains strong. Mickey, his music, style and his club personified a part of our western lives. From mechanical bulls to western fashions, the Urban Cowboy style has been an enduring cultural and fashion statement.

On behalf of all of us at Cavender’s, we ask for God’s love and merciful grace for Mickey, his family, his friends and his fans. They are in our thoughts and prayers.

News and Events

2022 Resistol Rookie Rodeo

April 26, 2022
Resistol Rookie Rodeo Featured Image

2022 Resistol Rookie Rodeo

Cash Wilson knew when he decided to compete in ProRodeo this year that he was going to be in a fight to reach some of his goals. “It’s a really good rookie class,” said Wilson, 21, of Wall, South Dakota. “There are so many guys with great talent, especially in bronc riding. Lucas (Macza) is in the top 15 in the world, and I’m not far behind him.”

No, he’s not. Wilson is coming off a solid permit season in 2021. In order to become full-fledged members of the PRCA, competitors must earn at least $1,000 on their permits. Wilson pocketed nearly $25,000 last year while also attending college and competing in intercollegiate rodeo. So far this season, he’s snagged more than $23,000.

He hopes to collect considerably more during the inaugural Cowboy Channel Rookie Roundup presented by Resistol, which takes place at 2 p.m. Friday, April 29, and Saturday, April 30, at Cowtown Coliseum in Fort Worth, Texas. All contestants will compete in the opening round on that Friday, with the top eight in each event returning for Saturday’s semifinals. The tournament-style format will then weed the number down to the top four competing for the roundup’s title.

“My goal is to make the National Finals Rodeo this year and to win the Resistol Rookie of the Year,” said Wilson, a junior at Tarleton State University in nearby Stephenville, Texas. “The Rookie Roundup is a great opportunity to put some good money in your pocket. I think they’re adding about $10,000 in each event, so that money can help you keep going through the rest of the summer.”

The two-day event also allows each contestant the opportunity to make more runs or ride more bucking animals, gaining valuable experience.

Macza leads the bronc riding rookie standings with nearly $30,000, which is good enough for 15th in the world standings. Wilson and his traveling partners – Damian Brennan and Brody Wells – aren’t far behind. Brennan is 2nd in the rookie race, while Wilson is third and Wells sixth.

The top 15 cowboys and cowgirls in each event based on the Resistol Rookie of the Year standings have been invited to be part of the competition. The winners are selected based on earnings through end of the year, which concludes after the NFR. Resistol has been associated with the award since its inception in 1977.

“We are so honored to support this program for the Resistol Rookies of the Year,” said Ricky Bolin, Resistol’s general manager. “This new event will continue to educate and elevate them as they begin their journeys toward a professional career in rodeo. The youth are the future of our sport, and we love seeing this program go.”

The Resistol Rookie of the Year program has served as a catapult for many of rodeo’s greatest champions. Before he earned his 26 world championships, Trevor Brazile was named the 1996 Resistol Rookie of the Year in steer roping.

Others that have carried their rookie titles over into Montana Silversmiths gold buckles read like a who’s who of ProRodeo’s greatest stars: Joe Beaver, Ty Murray, Luke Branquinho, Ryder Wright, Sage Kimzey, Stetson Wright and Caleb Smidt, just to name a few.

The money earned in the Rookie Roundup will count toward the rookie standings but will not count toward NFR qualifications. That means the winners of each event will likely move up in their own races for the Resistol Rookie of the Year awards, yet they will not be able to move up in the world standings.

“There will still be a lot of opportunities to get better and get more exposure,” said Wilson, who will also be competing at the Tarleton State rodeo that weekend. “It’s also nice that we’ll get to ride in a pretty cool place in the Fort Worth Stockyards.”

The Resistol Rookies of the Year are celebrated each year with a luncheon that takes place in conjunction with the NFR in Las Vegas. Resistol, which is one of the original sponsors and still the official hat of the PRCA, presents a custom personalized 30X Resistol felt hat, and trophy Hat Pac carrying case. They also present a fully tooled Cactus Saddle, a Resistol-branded Yeti cooler, and a Resistol PRCA Rookie leather trophy jacket.

Beyond that, it’s an honor that winners can reflect on for the rest of their careers. The most recent class of Resistol Rookies of the Year is already making a name for itself. Of the 10 winners in 2021, bareback rider Cole Franks and bull rider Creek Young earned qualifications to the NFR.

They were joined by steer wrestler Marc Joiner, header John Gaona, heeler Caleb Hendrix, saddle bronc rider K’s Thomson, tie-down roper Beau Cooper, barrel racer Kylee Scribner, breakaway roper Madison Outhier and Slade Wood, who won both the steer roping and all-around titles.

“Ever since I started rodeoing, winning the Resistol Rookie of the Year was one of the big goals for me,” said Franks, whose father, Bret, was a three-time NFR qualifier in saddle bronc riding. “Growing up around rodeo, you hear about the guys that have won it, and it made me strive for that goal, too. You only get one shot at it. There are only so many people that have that title, so you are in a very select group of people. It’s a great title to have under your belt, and you’ll carry that with you no matter where you go.”

Here’s wishing all the best to those stepping up to the challenge. What an honor to be able to throw their hat in the ring. Resistol is proud to present the opportunities for forward momentum into amazing careers.

News and Events

World Down Syndrome Day With The Crabb Family

March 19, 2022
World Down Syndrome Day With The Crabb Family
World Down Syndrome Day With The Crabb Family

World Down Syndrome Day (WDSD) is on the 21st day of the 3rd month every year. This date signifies the uniqueness of the triplication (trisomy) of the 21st chromosome which causes Down Syndrome. This year, WDSD, is putting a special emphasis on inclusion. Their hope is that “together we can empower people around the world to advocate for full inclusion in society for people with Down syndrome and for everyone.”

In honor of World Down Syndrome Day, we asked Cavender’s store manager Brian Crabb and his wife Leslie to share her story about their youngest son Tate.

The Crabb Family

Read more from our conversation with Tate’s Rockin’ Mom, Leslie Crabb:

Cavender’s: What was your initial reaction when you were given Tate’s diagnosis?

Leslie: We found out at 34 weeks that Tate had a possible condition known as duodenal atresia. Basically, he could have a blockage in his intestine that would require surgery. We were also told this condition was a soft marker for other genetic disorders. They scheduled an appointment for us to see a maternal fetal medicine specialist the following week. For the next seven days, Brian and I were a nervous wreck thinking about all the different possibilities, worried about medical conditions, and other potential disorders. Most of the week was spent praying that whatever news we received, God would bless our baby with good health. No matter what the diagnosis, we prayed for peace and understanding in God’s plan.

When we got to our appointment, we were beyond anxious. We had a 4D ultrasound scheduled, something we had not done with our three older children. During the ultrasound we got to see our precious baby boy’s face for the first time. Both of us were looking super hard to see if we could find any markers that might tell us of genetic disorders. The doctor continued to scan the ultrasound, taking measurements of arms and legs, and taking still shots of his precious little face. He finished up the ultrasound and had to leave the room for a minute. We both looked at each other, looking for comfort in each other’s faces. I remember Brian sitting next to me trying his best to keep my spirits up and encouraging me to trust in God’s plan.

We held each other’s hands as the doctor came back into the room, we distinctly remember him saying, “I want to start off by saying, your baby boy is beautiful and precious, but…”. For the next few minutes, time stood still. I was holding my breath and could feel my heart beating out of my chest. The doctor continued, “But he does have a blocked intestine, and he does have several markers for Down Syndrome.” Brian wrapped his arms around me as I felt myself falling apart. I was lost and had tears pouring down my face. Thoughts raced through my mind: “What kind of medical conditions will he face? What is he going to look like? How smart will he be? How will I handle all of this? Did I do something to cause it?

Tate's 4D Ultrasound

With the confirmation of the duodenal atresia, our hearts sank even further knowing our baby would have to undergo surgery soon after he was delivered. The news seemed unbearable. We spent another 20 minutes in the office trying to gather emotions and drying our tears. As an expecting parent, you have a dream of what your baby might look like, or what he might grow up to be. In that instance, all those visions and dreams changed. When we got into the car, we both agreed we weren’t ready to go home and face our families, much less share the news with our other kids. Brian looked over at me and said that our church was just 2 miles down the road. “If anybody could tell us where to go from here, it’s our pastor.” So, a few minutes later, we were in our pastor’s office, sharing our fresh news with him. Something was different about his reaction, one that I wasn’t expecting. With a big smile on his face, he started talking to us about his 3-year-old Goddaughter. He shared what a joy she was and how much she had blessed his life. He spoke God’s word and assured us that Tate was a part of God’s perfect plan and that Tate was being given to us for a very special perfect reason.

The Crabb Family With Their Pastor

A few days later, we sat down with Haleigh, our oldest daughter and told her about Tate. She cried and was very confused but was also mostly concerned about the surgery and medical problems Tate might face. After we answered her questions, she went upstairs for about 30 minutes. She returned with a song she had written for Tate. Our hearts were so full over the love she already had for her little brother. The innocence of sibling love is precious.

Haleigh Holding Tate

Cavender’s: How has Tate changed you and your family?

Leslie: Growing up I didn’t know anyone with Down Syndrome, but I never knew what I was missing. Tate has allowed us to see incredible joy and happiness in everyday life. He has taught us to see the beauty in things that may not be mainstream “normal”. He has brought so many wonderful people in our lives within the Down Syndrome community – friends that we will have for life.

When Tate was born, we spent 6 weeks in the hospital. Tate’s first surgery was when he was 1 day old and his second emergency surgery was when he was 3 days old. There were moments we didn’t know if Tate was going to survive. I believe God uses those hard times to bring us closer to Him. We learned that we must trust in God and His timing. We think we know what’s best for our life until God shows us that He has a better way. Most of all it has brought us closer together as a family and strengthened our faith in our creator.

Cavender’s: What words would you use to describe Tate and what are some of his favorite things to do?

Leslie: Tate has a pure heart and is full of happiness. He can be the center of attention in every room he enters. He waves at everybody he sees and will keep waving until he gets a wave back! He has the most infectious smile I have ever seen. He is a determined little guy. Don’t doubt that he has spells when he throws fits, just like our other kids. But he can turn tears into laughter faster than anyone! Tate has that extra sparkle in his eye that just makes everything better. After a bad day, spending a few minutes with Tate can take your stress away. He loves other kids and thinks he can run and keep up with the big ones. He loves wrestling with his big brother and hugs his sisters with all his little might. He loves being outside, sliding, irritating the dog and basically getting into everything– all while wearing his brother’s old cowboy hat. Tate is never without a ball cap or cowboy hat. Like most kids, he loves a cell phone, but not for YouTube or videos. He loves turning the phone camera on and looking at everything through the phone. You can imagine the videos and selfies I have on my phone from him. He is a bright light in our world, and HE IS WORTHY-worthy of love and will do big things in life.

Tate Crabb

Cavender’s: Can you tell us about the Down Syndrome community and how it has become such a big part of your life?

Leslie: The Down Syndrome community is seriously a sisterhood I never knew I needed. I am so blessed to be a part of it. Our “Rockin’ Mom” group has mommas from all over the world who come together to provide support and love. When we were in the hospital, we received care baskets full of goodies and helpful literature. Being able to learn of other families’ stories was very helpful. They shared about their struggles, medical victories, uplifting personal successes, and reassured us that we were not alone on this journey. I have made strong friendships through this community. One beautiful family we have been blessed to know is Lindsey and Jason Law. Their 19-month-old daughter, Josie has Down Syndrome. We joke all the time that her and Tate will be dating one day, they have the cutest little bond. I recommend connecting with other families who have children with Down Syndrome. It eased a lot of my fears in Tate’s early days when I could see older down syndrome kids thriving. Now that Tate is getting a little bit older, we have provided that shoulder for new parents to lean on. Tate is now an example of what their newborns can grow up to be. The DSDN network and DSPNT provide such support by connecting families from the in early years of the journey all the way to teen dances and college scholarships.

Tate and Josie

Cavender’s: What would you tell other families who have been given the Trisomy 21 diagnosis?

Leslie: This question personally hits a soft spot for me. From one mom to another, I would say it’s ok to grieve, to blame yourself, and to feel sad. There is a poem by Emily Perl Kingsley called “Welcome to Holland” that I would encourage all new mommas to read. It helped me to be ok with the “process” of mourning the pregnancy and child you thought you were going to have. I wouldn’t be where I am today without my husband being my rock, without my family telling me “it’s just a little more Tate to love,” and without my friends that never once said “I am sorry,” when I told them about Tate’s diagnosis. I cannot say enough about the group of Rockin’ Moms, most of whom I’ve never met face-to-face, who supported me even with my random questions at 2am.

The best advice I can give is breathe through it, but don’t lose sight of the big picture. I had those fears, concerns, and tears when I was pregnant and even when Tate was very young, but I want all new parents to know those fears and tears are soon replaced with nothing but smiles and pride. Even though he is only two, I know that Tate is the perfect thing that could’ve happened to our family. I am beyond proud to be a mom of a Down Syndrome child. I truly feel a part of “The Lucky Few!”

Brian and Leslie Crabb with Tate

Cavender’s: What do you hope for Tate’s future?

Leslie: Tate is no different than our other three kids when I answer this question. We want happiness; we want him to find something he is passionate about and will thrive doing it. Because of him, we are now more aware of the Down Syndrome community. This past year at the Ft Worth Stock Show and Rodeo there was a young lady with Down Syndrome who had her own booth at the exhibit hall. She was rocking it, she made and sold flip flops and ran her business on her own. Two years ago, at the San Antonio Livestock Show the champion market pig was exhibited by a young lady with Down Syndrome. There is a young man in our hometown who has a very successful snow cone business. These stories are endless and that is where we find our hope in Tate’s future – a future without limitations.

Cavender’s: What organizations do you recommend or suggest for support for families?

Leslie: Down Syndrome Diagnosis Network (DSDN) is by far the first and foremost I would recommend. They offer so many resources to families that are just beginning their journey through support and national and local connections. Down Syndrome Partnership of North Texas (DSPNT) provides educational activities, helps with inclusion in the community, awareness, advocacy and outreach. National Down Syndrome Society (NDSS) provides individual with Down Syndrome, their families and the public with information, resources and support. One huge supporter of NDSS is the Blake Pyron Entrepreneur Scholarship, which gives a scholarship to people with Down Syndrome wanting to open a business.

We at Cavender’s celebrate World Down Syndrome Day with the Crabb family and we thank Leslie, Tate’s Rockin’ Mom, for sharing their journey.

World Down Syndrome Day

Cavender’s will be accepting donations in support of World Down Syndrome Day March 21 – March 27, 2022. 100% of in-store donations will benefit the Down Syndrome Diagnosis Network. If you would like to make a donation online, you can donate here.

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News and Events

Community Events for April 2022

March 11, 2022
Community Events for April 2022


Young Men’s Business League South Texas State Fair & Rodeo | Beaumont, TX | 3/24 – 4/3

The 2019 South Texas State Fair is the 76th such event sponsored by the Young Men’s Business League, but the story of the Fair in Beaumont goes back many years before this. The Fair actually is over 100 years old. One of the first fairs in the city was held during the first week of October 1907. There is evidence to indicate that an earlier fair was held in 1904 and perhaps others before that, but the ’07 event was the start of 112 consecutive years of fairs in Beaumont.


Montgomery County Fair & Rodeo | Conroe, TX | 3/25 – 4/3

Since 1957 our community has come together in support of the youth of this great county through the Montgomery County Fair and Rodeo. During that time, our Fair, Rodeo and BBQ Cook-Off have grown tremendously. Live Concerts, Magic Shows, Animal Races, Kids’ Days, Sunshine Day and Senior Citizen Day and Non-Livestock Shows are just a few of the special events you can find at the Montgomery County Fair & Rodeo.


ABC Pro Rodeo | Lubbock, TX | 3/31 – 4/2

For 79 years the members of the Lubbock downtown chapter of the American business clubs have supported and improved the lives in our community by working to produce some of the greatest western sporting events in the country!


San Angelo Stock Show & Rodeo | San Angelo, TX | 4/1 – 4/16

Beginning in 1932 with the goal of sustaining our growth, the San Angelo Stock Show and Rodeo Association continually evolves and is now a 501(c)(3) non-profit organization. The Association is made up of over 1,000 hard-working volunteers that are dedicated to continually providing the best events so that the association can continue to provide scholarships to deserving youth.


Corpus Christi Cattle Baron’s Ball | Corpus Christi, TX | 4/2/2022

Join us at the American Cancer Society 2022 Corpus Christi Cattle Baron’s Ball on Saturday, April 2, 2022, for a one-of-a-kind evening, featuring great food, dancing, a spectacular auction, and much more. With your support, the American Cancer Society saves lives by helping people stay well and get well, by finding cures, and by fighting back against cancer.


Texas Rodeo Cowboy Hall of Fame | Fort Worth, TX | 4/7 – 4/9

The Texas Rodeo Cowboy Hall of Fame historically hosts a multi-day Rodeo Reunion & Induction each year. These events, filled with fun and fellowship, are attended by hundreds of rodeo cowboys, cowgirls, and fans. They provide an opportunity to honor and recognize inductees and their contributions to rodeo, the official sport of Texas. Last years’ event was the largest on record. We hosted close to 500 people that day! We hope you can attend the 2022 event with us too.


Longview PRCA Rodeo | Longview, TX | 4/8 – 4/9

The rodeo began as a cooperative effort between a local radio station, KYKX 105.7 and Andrews Rodeo Company. In 1997 the radio station was sold to a new investment group and could no longer produce the rodeo. Sammy Andrews approached the Greggton Rotary Club to take over the production of the rodeo.

The Greggton Rotary Club has more than 100 members. The Rodeo is the largest fundraiser during the year. More than 14 organizations apply to Rotary for donations. Over $40,000 is donated each year to those qualifying organizations. In total, The Rotary Club has donated more than $900,000 since they took over the production of the rodeo.


Ariat & Cavender’s Present Josh Turner | Buda, TX | 4/9/2022

Multi-platinum MCA Nashville recording artist Josh Turner, is one of country music’s most recognizable hit-makers. With a rich, deep voice and distinctive style, Turner has sold more than 12.5 million units, is a disciple of traditional country music and one of the youngest members of the esteemed Grand Ole Opry.


Bowen Music Fest | Waco, TX | 4/9 – 4/10

Bowen Music Fest is back with a 2 day event April 9th and 10th! Please join us Saturday evening with performances from Parker McCollum, Wade Bowen, and Deana Carter. Sunday will include performances from Lainey Wilson and Shenandoah, and you wont want to miss the Wade Bowen & Friends All Star Jam Featuring: William Clark Green, Randy Rogers, Deana Carter, Casey Donahew, Josh Abbott, Jamie Lin Wilson, Stoney Larue, Lee Roy Parnell, and many more!


Galveston County Fair & Rodeo | Galveston, TX | 4/22 – 4/30

The fair began in 1938 and was held at facilities in Runge Park located in Arcadia, Texas. In the early 1980s, the County Fair had reached its limits of growth at Runge Park and plans began for a move to Jack Brooks Park located in Hitchcock, Texas. The move to Jack Brooks Park was completed in time for the 1984 Fair, and this is where the fairgrounds are currently located. The youth and the animal projects they exhibited are the foundation the Fair was built upon. This tradition continues today.


Hunt County Fair | Greenville, TX | 4/22 – 5/1

The primary purpose of the Hunt County Fair and Livestock Show is to conduct an annual celebration of the youth, agricultural, educational, economic, cultural and institutional strengths indigenous to our area with a special emphasis on agriculture. The Fair will offer various forms of affordable entertainment and amusement for families and friends, and showcase the talents, skills and aspiration of our youth. The Fair will also promote agricultural growth and awareness through educational programs, competitions in breeding and showing of livestock, and by promoting and supporting the education of local children by providing scholarships.


ETX Whiskey & Wine Country Music Festival | Tyler, TX | 4/23/2022

ETX Whiskey & Wine Entertainment presents the “Are You Country Enough?” concert on April 23rd, 2022 featuring Clay Walker, Aaron Watson, Casey Donahew, John Michael Montgomery, and the Brian Chance Band.


Henderson County First Responder’s PRCA Rodeo | Athens, TX | 4/23 – 4/24

The 35th Annual Henderson County First Responders PRCA Rodeo will be held on Friday, April 23rd – Saturday, April 24th, 2021 in Athens, Texas. This Athens rodeo is held at Henderson County Regional Fair Park. This event benefits the Henderson County Peace Officer’s Association and the Henderson County Fire Chief’s Association for 2021


Chippin’ In Golf Tournament | Denham Springs, LA | 4/25/2022

We are excited to announce that Chippin’ In presented by Performance Contractors is scheduled for April 25, 2022. As the COVID-19 pandemic is still a reality, extra measures will be taken to protect the participants, tent sponsor personnel, course personnel and volunteers from the spread of the virus.

We hope you’ll join us in the fight to eradicate childhood cancer. St Jude Children’s Research Hospital is working toward that goal every day.


Helotes Festival Rodeo | San Antonio, TX | 4/28 – 4/30

Three nights of excitement kick off its 34th Anniversary Rodeo Thursday, April 28th, Friday, April 29th and Saturday, April 30th, 2022, with the Helotes Festival Association’s Award Winning PRCA Rodeo, held in conjunction with the HELOTES FESTIVAL’S 57th CORNYVAL which runs through Sunday, May 1st.


Houston Cattle Baron’s Gala | Houston, TX | 4/30/2022

Through our partnership with the American Cancer Society, we are attacking cancer from every angle. And you can help us! Did you know that in 35 years, Cattle Baron’s Ball has raised over $60 million towards the ongoing pursuit of a cure for cancer? Those funds have stayed right here in Texas. Join the fight and help us continue to make a difference!


News and Events

Texas Cowboy Hall of Fame 2022

March 2, 2022
Texas Cowboy Hall of Fame 2022
Texas Cowboy Hall of Fame 2022

Each spring the Texas Cowboy Hall of Fame (TCHOF) honors Texas men and women who have excelled in the sport of rodeo, cutting, performing, ranching and maintaining the western way of life. The TCHOF strives to enlighten visitors on not only the sport of rodeo and its divisions, but also the origins that run deep within the historic ranches of Texas. 

This year’s 2022 induction ceremony is scheduled for Thursday, March 3 at Billy Bob’s Texas. It will honor Patti Colbert, Wilson Franklin, Scharbauer Cattle Company and Dr. Charles “Bud” Townsend.

Additionally, The Spirit of Texas Award recipient is Cody Johnson. The Spirit of Texas Award was established to celebrate the uniqueness of Texas and Texans. It recognizes individuality, achievement, style, independent, innovative and forward thinking.

2022 Inductees:

Patti Colbert

Patti Colbert was born in the suburbs of St. Louis and grew up watching the western lifestyle of Roy, Dale, Trigger, Fury and Flicka. After moving to Texas in the 70s, she began working with horses at barns and volunteering as a 4-H leader. Her career began working for Glenn and J.D. Neans and Rodondo Roca Quarter Horses. She then moved to the Texas Quarter Horse managing the Quarter Horse Race and Show industry. Her next move was to the American Quarter Horse Association where she was responsible for raising millions of dollars for the AQHA Foundation scholarship, equine and research preservation programs. She later opened her own firm and worked with clients like the American Angus Association, The American Paint Association, Texas A&M University and others. She is a member of the National Cowgirl Hall of Fame Board of Directors and is credited with creating the concept behind the Museum’s popular Cowgirl U program. Additionally, she has long been an advocate for the museum among the many horse industry groups through which she has served as a leader.

Wilson Franklin

Wilson Franklin was born in San Angelo to Joyce Leddy Franklin and Jim Franklin. Growing up in a retail family, he was encouraged to do well in school and accompany his father to work at the family business M.L. Leddy’s in San Angelo. From the age of 5, he had a unique opportunity to grow up in the business. At his father’s request, he left San Angelo State University in 1973 to temporarily manage the Fort Worth branch of Leddy’s. He became immersed in the community, and become a staple in the Fort Worth Stock Show committee and Fort Worth Stock Show Syndicate. His strong sense of community and leadership in the business had a significant impact on the company’s bottom line and the rest, they say, is history. Wilson’s determination and dedication have shepherded M.L. Leddy’s into the one-hundred-year-old company it is today.

Scharbauer Cattle Co.

Scharbauer Cattle Co. Since the 1800s, the Scharbauer name has been synonymous with local beef. Arriving in Texas in 1883, they became running sheep and cattle. In 1887, John and brother Christian Scharbauer formed Scharbauer Brother Corp., known today as Scharbauer Cattle Company. They soon grew their herd and land holdings in Texas and Southeast New Mexico. The family put together nearly 500,000 acres and at one time ran 20,000 head of Hereford cattle. The family’s vast land holdings were home to the raising of horses and cattle recognized for their quality and value. The pioneers of the Scharbauer family were instrumental in the growth of early Midland and helped introduce cattle ranching to Southeast New Mexico in the early 1900s. Clarence Jr. was former president of the American Quarter Horse Association, and in 1987, the family owned Alysheba won the Kentucky Derby and Preakness Stakes, two-thirds of Thoroughbred horse racing’s Triple Crown. In 1988, Alysheba won the Breeders Cup and was named Horse of the Year. The Scharbauer Foundation, in Midland, established in 2010 continues the family’s long legacy of charitable giving and civic leadership.

Dr. Charles “Bud” Townsend

Dr. Charles “Bud” Townsend was born in Nocona, Texas to Claude and Dottie Peck Townsend. Having four brothers and two sisters, and growing up during the Depression, there were always horses to ride working on the ranch. Bud saw his first rodeo at Northside Coliseum in Fort Worth. He saw Ruth Roach, Jasbo Fulkerson and all the big “toughs.” During this era rodeos were just beginning to be held in small towns around Texas, such as Forestburg, Ringgold and Nocona. Bud enjoyed mimicking the rodeo announcer and at one time, the rodeo announcer failed to arrive. On a dare, he volunteered to announce. That was the beginning. Ruth Roach had become a good friend and she asked her friend Bobby Estes, a rodeo producer if he would hire Bud. He thoroughly enjoyed announcing amateur rodeos. When he was 16, on his way to Hamilton, Texas, he stopped in Fort Worth and bought his first Stetson for $17.50, and hitched a ride on a cattle truck to Hamilton. Bud worked all of Estes rodeos until 1954 and in the course of 50 years, would also work for Homer Todd, Cotton Rosser, Beutler Brothers, Everett Colborn, the Steiners and Walt Alsbaugh. Bud continued his education by going to Midwestern State, in Wichita Falls, Texas; Baylor University and Wisconsin University ending with a PhD in history. He taught at west Texas A&M, Texas Tech and Hardin Simmons. Bud wrote a book entitled “San Antonio Rose, The Life and Music of Bob Wills,” published in 1976. He won a Trustees Western Heritage Wrangler Award in 1975 at the National Cowboy & Western Heritage Museum and Grammy for his album notes written for the album “Bob Wills and His Texas Playboys; For the Last Time.” He received the American Cowboy Culture Award as an All Around Cowboy, and a Lifetime Achievement Award. He is an important Texan as his contributions toward sharing and preserving Western history, in demonstrating the best of the cowboy spirt, and of participating in and loving rodeos and western events have enriched and will continue to enrich the lives of many.

Cody Johnson

Cody Johnson is a songwriter, performer, and platinum recording country artist. After leaving behind amateur bull riding in his teens, he found his love for the western lifestyle still a significant part of his life through music, friends, hobbies, and business partnerships. Known for his explosive lives shows and electrifying stage presence, Johnson has established a following of passionately loyal fans who regularly sell out shows across the country and have helped him accumulate more than two billion streams worldwide. The recipient of multiple ACM and CMA Award nominations, his two Gold -selling songs (“Nothin’ On You” and “With You I Am”) and the Platinum-selling Top 10 single “On My Way to You” named one of the NSAI’s 10 Songs I’d wish I’d Written and ASCAP’s Most Performed Songs of 2019. Johnson also re-recorded “Dear Rodeo” as a powerful duet alongside country music icon, Reba McEntire. The song inspired his autobiographical documentary Dear Rodeo: The Cody Johnson Story, which was shared in select theatres nationwide. With guest appearances by McEntire, Navy Seal Chris Kyle’s widow Taya (Kyle) and more, the film showcases Johnson’s real-life journey from the dusty rodeo arenas of rural Texas to some of the biggest musical stages in America, sharing how his years on the rodeo circuit prepared him for life as a country star. His brand new 18-track album Human is filled with songs that Johnson says were originally dubbed too country for country. Johnson says, “When people listen to Human, they are going to hear more of me being me, because I am finally comfortable with myself and able to share that with my fans.” As his scope of influence has increased, he has continued to support the cowboy way of life. “CoJo” is a friend and fellow cowboy. Cavender’s has partnered with Cody and his manager Howie for many years promoting his shows across the country, including special meet and greets. Our customers are avid fans of his Resistol Cody Johnson hats, and COJO cologne.  

Congratulations to this year’s inductees!


History
The Texas Cowboy Hall of Fame was founded in 1997 by Bobby and Susan Kerr of Hico, Texas, to pay homage to the outstanding horsemen and women in Texas, who have excelled in and out of the arena.   In 2001, Holt and Jo Hickman moved the Texas Cowboy Hall of Fame to the Fort Worth Stockyards to compliment the world class exhibits already located in Barn A.

When visiting the historic Fort Worth stockyards, be sure to stop into the museum, located in the Exhibits Building in the heart of the stockyards. The facility features many great exhibits, along with a Western Gift Store and the Jersey Lilly Old-Tyme Photo Parlor all under one roof.  The exhibits you’ll find are: The Texas Cowboy Hall of Fame, The Sterquell Wagon Collection, The John Justin Trail of Fame, and Amon G. Carter’s vintage 1933 Cadillac complete with the custom-made pistol holder for his pearl-handled handgun.

Some of the inductees include: Ty Murray (7-time World Champion All Around Cowboy), Tuff Hedeman (4-time World Champion Bull Rider), Charmayne James (11-time World Champion Barrel Racer), and Don Gay (8-time World Champion Bull Rider, Bob Moorhouse (former General Manager of the Pitchfork Ranch), Dr. J. Pat Evans (Co-Founder of the Justin Sports Medicine Clinic), Tommy Lee Jones (Rancher, Polo Player, Actor, Author, Producer, Director), Tyler Magnus (Horsemanship Clinician and Professional Team Roper), Barry Corbin (Actor and Rancher), Red Steagall (Rancher, Official Cowboy Poet of Texas, Musician and Singer) and George Strait (Cowboy, Rancher, Entertainer). Each booth contains photographs and memorabilia including World Champion buckles, saddles, photos, reins, clothing and much more. Many of the booths also have a video, depicting the honorees’ careers. 

The Cavender's Family

The Cavender family was inducted in 2019, which was also the first year the event was held at Billy Bob’s Texas. Over 100 associates, friends and vendors were on-hand to celebrate the family’s historic induction. Our friends, the Priefert Family and Lari Dee Guy were inducted in 2020. Each fall when the nominees are announced, we look forward to seeing who will be next!

We are excited and proud of Cody Johnson on this award!

News and Events

COWGIRL 30 Under 30 Class of 2021

February 25, 2022
Cowgirl 30 Under 30 Class of 2021

COWGIRL 30 Under 30 Class of 2021

Cowgirl 30 Under 30 Class of 2021

We sat down with Taylor and Shelbi who were both inducted into COWGIRL’s 30 Under 30 Class of 2021. These ladies both work for Justin Brands, Inc., which houses Justin Boots, Tony Lama Boots, Nocona Boots, and Chippewa Boots. Taylor is one of the Marketing Managers and Shelbi is part of the Product Development team. We had the opportunity to dive into their roles at Justin and learn about their experience as part of this prestigious group of women.


Cavender’s: How did you feel when you found out you were going to be honored as part of the class of 2021?

Taylor: As someone who didn’t grow up fully immersed in the western industry, I was not expecting to win this award at all! All of the ladies involved – the Class of 2020, the Class of 2021, the sponsors, the selection committee, and now the Class of 2022 – are absolute powerhouses in their respective fields, so I was and still am extremely honored to be recognized alongside a group of such accomplished women.
Shelbi: I was overwhelmed with so many emotions. I’ve wanted to be in this career since I was 12 years old and I’ve worked really hard to get here. Being selected as part of the Class of 2021 made it all worthwhile. I wake up every day thankful for this life, the opportunities, experiences, and connections I’ve made through this journey.

Cavender’s: What does it mean to be part of the COWGIRL 30 Under 30 group of women?

Shelbi: First, it’s an absolute honor to be selected alongside all of these incredible women. I’m extremely blessed and appreciative to be part of something that recognizes hard work and dedication in young cowgirls in the western industry.
Taylor: As cheesy as it sounds, it really is a sisterhood. There’s an immediate bond between you and the 29 ladies who were inducted alongside, as well as the women in the classes before and behind you. As this program continues to grow and highlight more career-driven young women, think about the impact we can have on this industry 20 years from now.

Cavender’s: What does being a cowgirl mean to you?

Taylor: If you had asked me this question when I was a kid, I would have said something like “a cowgirl is a woman who rides horses, tends to cattle, and competes in rodeos.” My time in the western industry has taught me that a cowgirl is so much more than that. Cowgirls are hardworking, kind, determined, loyal, confident, strong-willed, humble, generous, and passionate. I truly believe that the world would be a better place if there was a little bit of cowgirl spirit sprinkled around!
Shelbi: To me, being a cowgirl doesn’t necessarily mean you ride a horse every day. Being a cowgirl means so much more. A cowgirl is someone who works hard, doesn’t give up on their dream, carries herself well, and respects others. I’m so lucky to work with and be friends with some of the best cowgirls in the industry.

Cavender’s: You both have very different jobs at Justin. What does your day-to-day look like?

Shelbi: My day-to-day life is always different! One day I might be in meetings with our team, the next I could be focusing on sketches or looking at leathers. I enjoy how each day can be so different – it helps keep my creative juices flowing!
Taylor: Every day brings something different and that’s one thing I love most about my job! There are days I’m stuck in meetings all day, but there are a lot of other fun projects I get to work on. For example, I attend a lot of events, give speeches, work with partners (retailers, media, sponsorships, etc.), and manage brand strategy. There are so many fun and changing aspects to this job that make every day an adventure!

Cavender’s: What has been your most memorable experience while on the Justin team?

Taylor: We’ve gotten to do a lot of really cool things during our six years at Justin, so it’s hard to pick just one memorable experience. For example, we gave a speech and danced in front of 15,000 Texas FFA students, helped launch the Reba by Justin collection at the Grand Ole Opry, have met some of the most well-known people in this industry, and have attended countless rodeos and concerts. I’m most proud of the team we have at Justin – we’re a group of ordinary people doing our best to accomplish extraordinary things together.
Shelbi: There have been so many memorable experiences during my time at Justin, it’s hard to choose just one! To me, it’s the connections and people I have met along the way, from notable names in the western industry to celebrities. I work with some of the best people who have taught me everything I know and that means a lot to me. It’s those experiences that keep me going every single day!

Cavender’s: Do you have any advice for young women entering the western industry?

Shelbi: My advice is to make connections – whether it’s connections through your job, at a rodeo, or people you meet at different events! It’s extremely important because you never know who you will meet or who can help open doors for you along the way.
Taylor: Like Shelbi said, it’s so important to make connections anywhere and everywhere! Always take time to ask questions and remember that you’re never too old, experienced, or important to learn something new! No job or task is too small and taking on those not-so-fun tasks will go a long way.

Shelbi and Taylor are so excited to welcome the Class of 2022 at the Wrangler COWGIRL 30 Under 30 Empowered Gala on March 4th at the Hotel Drover. Congratulations to all these young ladies, we cannot wait to see what lies ahead for this incredible industry!

COWGIRL 30 Under 30 Class of 2022
 

HISTORY
COWGIRL 30 Under 30 is a flagship program created by the editors and executives at Cowgirl Magazine. Now in its third year, Cowgirl has successfully promoted 90 young women from within the ranks of the Western Industry.

COWGIRL’s mission is to seek out and publicly recognize young women who are making a name for themselves in the Western industry. Whether they be corporate executives, professional athletes, media professionals or working cowgirls, we aim to bring them to light to show
Just how vital these young women are to our industry. We also aim to create and grow a network of individuals who can serve as role models and mentors for the future leaders of our industry.

Past recipients include Alexis Bloomer, Hailey Kinsel, Katie Armstrong, Kirbe Schnoor, Quincy Freeman-Eldridge, Madison Outier, Amberly Snyder, Maddie & Tae, Katy Lucas, Shaley Ham, Jordan Jo Fabrizio, Ivy Conrado-Saebens, Jenna Link, Karlee Peterson,  Emily Miller-Beisel, Erin DeLong, Sierra Lewis, Janie Johnson,  Kallie Jo Bearden, Sarah Hendrix, Shelbi Tidwell, Taylor Morton


More about Shelbi and Taylor

Shelbi Tidwell

Shelbi grew up in Texas and knew from the young age of 12 that she wanted to design cowboy boots. She went on to graduate from Tarleton State University with a degree in Fashion Design. After an internship with Justin Brands, Inc. in the Product Development department, she was hired on full-time later that same year. Since then, her passion for the Western industry continues to grow and she has gotten to design boots for politicians, the families of fallen officers, notable names in the Western industry, and even some of the most legendary names in country music, such as George Strait and Blake Shelton.

 

Taylor Morton

Taylor is the Marketing Manager at Justin Brands, Inc. She grew up in Fort Worth, and always had an appreciation for the Western industry. She graduated from the University of Mississippi with a Bachelor’s of Science in Integrated Marketing Communications. Taylor began working at Justin Brands four days after she graduated. She has had the opportunity to work a variety of jobs within the marketing department and has grown into her current role. Taylor plans and executes lifestyle photoshoots, creates and manages brand campaigns, works with retail partners, and even gets to work with the greatest legends in country music: Reba McEntire and George Strait.

News and Events

Spring Rodeos 2022- What to Wear and Where to Go

February 15, 2022
Spring Rodeos 2022
Spring Rodeos 2022

If you haven’t already, it’s time to shine your favorite cowboy boots and get to Texas for Spring rodeo season. The action stirred up Jan 14th in the Fort Worth Cultural District. A little south of the Stockyards were cowboys, Texans, rodeo goers and first timers of the Fort Worth Stock Show and Rodeo.

From livestock to horse shows, competitions, and carnivals FWSSR has something for the whole family every year. Our Cavender’s booth is typically located in the Amon G. Carter Jr. Exhibit Hall along with the rest of the shopping vendors. Inside is where you can find the latest in rodeo and western fashion year after year. If you’re looking for a new pair of boots well, you’re at the right place. Styles from Ariat work boots to the new Justin Vintage collection – we’re sure you’ll find something you love.

If your wagon is usually full with kiddos, be sure to check out the Carnival Midway and Petting Zoo where you’ll find acres of amusement rides and games. There’s a Ferris wheel, rides to thrill, and rides to chill like the horse carousel. What kid doesn’t want to experience the western way of life up close and personal? The Petting Zoo and Children’s Barnyard offer your little ones the chance to see and pet farm animals and even the opportunity for a pony ride.

Texas FFA high school students are always around to answer questions and help your yearlings get the most out of learning about animals including how they are born and cared for. Future Farmers of America is the premier youth organization preparing future generations for leadership and careers in the science, business, and technology of agriculture.

The Fort Worth Stock Show is packed with educational activities and exhibits every year. Discover all the ways farmers and ranchers impact your life at the Mooseum Experience. You’ll find that whether you live in the country or the heart of a big city, most items you use every day begin on a farm. At the Milking Parlor you can see demonstrations on how to milk a cow, characteristics and anatomy of a dairy cow, the importance of dairy foods for good health, the modern milking process, and environmental and food safety practices.

Your grounds ticket admission also gets you into the Fort Worth Museum of Science and History, Cattle Raisers Museum and the National Cowgirl Museum of Hall and Fame. Learn and experience the cowboy way of life and the people that carry it.

If you love horses, Mustang Magic competitions showcase the beauty, versatility, and trainability of American Mustangs that have roamed freely on public lands throughout the West. In these competitions trainers have 100 days to train 4–7-year-old wild mares and geldings rounded up by the U.S. Bureau of Land Management to compete and be auctioned for charity and sold to their forever home.

What’s rodeo in Texas without mariachi or charro? Paying tribute to the rich history of horsemanship, for almost 20 years the Fort Worth Stock Show & Rodeo’s best-selling event is the ‘Best of Mexico Celebración. Be sure to look out next year for the escaramuza and charo clinic and competitions.

End each day of family fun at the Dickies Arena – home of the legendary FWSSR. Inside, you’ll find all the jam-packed action of bucking horses, barrel racing and bull riding. It doesn’t get more cowboy that that.

In Texas, the next stop in rodeo is San Antonio! The San Antonio Stock Show & Rodeo takes place Feb. 10th to Feb. 29th and their fairground activities include nightly performances by Texas country music artists at the Bud Light stage, a street fair with all your fried food favorites, a carnival, livestock and the jam-packed action of the rodeo experience. The schedule is also filled with horse show competitions, educational exhibits and charreada (Mexican ranch rodeo) the whole family will enjoy.

Be sure to stop by the Cavender’s booth at Expo hall Booth #ANC3. From head to toe you’ll find some staple rodeo attire and trend setting pieces. For walking the grounds you can find boots and casual shoes that offer both style and comfort. Don’t be a rookie and instead get you some comfortable shoes like the pros. People often think that cowboy boots aren’t very comfortable for an all-day adventure, but that’s just not the case. Cowboys last all day in a good pair of boots, and a good pair of boots can last years. We have different leathers for every occasion – from durable Bison hides to ostrich and alligator when you need to class it up. Play the part and find yourself a good pair of boots.

For the ladies, we’re seeing vibrant colors, fringe, and suede to accompany the cooler winter temperatures. An Aztec print jacket over any outfit is sure to give a western spin and let people know it’s not your first rodeo. Dress it over one of our graphic tees, an Ariat Dixon bootie or a Corral boot, and you’ve got a full rodeo outfit. It’s about comfort when walking the grounds of the stock show, so if you’re going to the rodeo and want to dress up your daytime look, check out this beautiful Savanna Jane embroidered jacket and this faux fur vest. Even elevate your getup a step further with one of our western fashion hats. Of course we have something for the little ones that will have the whole family looking sharp and rodeo ready. Let the boys and girls pick out a new pair of kids’ cowboy boots or a western hat we’re sure you’ll want to keep for memories.

The last stop on the Texas Rodeo Spring Circuit is the Houston Rodeo hosted at NRG Park from February 28th to March 20th. Quite possibly the best and biggest of them all, the Houston Rodeo is jam packed with tons of pre-rodeo activities which include a Bar-B-Que contest, a rodeo run, parade and Go Texan Day!

The 32nd annual world championship BBQ contest is an invitation only event bringing 250 teams from all over to compete for the best cooked steak. Come hungry, folks!

Go Texan Day kicks off this almost month-long event on Friday, February 25th. Bring out your western attire and showcase your western pride with this all day celebration. On Saturday, the celebration continues with the Downtown Rodeo Parade. The nation’s fourth largest city is transformed from a bustling metropolis to a down-home celebration of Western heritage. Rodeo Houston’s opening performer and fan-favorite Cody Johnson will be the parade’s Grand Marshal.

The Livestock and Horse Show has grown to be the world’s largest of its kind with more than 34,000 livestock and horse show entries. Exhibitors of all ages compete to become a Houston champion. You can find auctions and sales supporting hard working junior FFA and Texas 4-H members as they continue their education. You can find these same FFA and 4-H members competing in the Calf Scramble and other events that showcase the diverse skills of these kids. Competitions range from Agricultural Mechanics to Ag Robotics, to Industrial Crafts.

Much like Fort Worth and San Antonio, the Houston Livestock Show and Rodeo is filled with delicious fried food, carnival rides and attractions, shopping, and music! Taking the stage this year are some of country music’s biggest artists like Tim McGraw, Keith Urban, Luke Bryan, Jon Pardi and Chris Stapleton. For a full start entertainment lineup, visit rodeohouston.com/music.

The Houston Rodeo Super Series consists of the world’s top rodeo athletes. Cheer on your favorite cowboys and cowgirls as the compete for a total $1.88 million payout. For a complete list of rodeo events and the fundamentals, visit rodeohouston.com/rodeo.

For more rodeo action throughout the year check out the pro rodeo online or follow prca on Instagram. At Cavender’s we can’t think of a better way to support young athletes, rodeo culture, or your community than getting out and attending one of these events! See y’all out there!

News and Events

Community Events for March 2022

February 11, 2022
March Events

March Events


The American Rodeo | Fort Worth, TX | 2/20 – 3/6

The American is an annual legendary western weekend that is held each year at AT&T Stadium in Arlington, Texas and represents the richest single-day event in all of western sports.

Over the course of qualifier events across the country, competitors will all battle for what could be the biggest single-day paycheck of their careers. Owned by Teton Ridge, The American is a true open competition in format. The iconic event brings together top professional rodeo athletes and honest, hardworking cowboys and cowgirls in a winner-take-all showdown, meant to crown the finest talent the world has to offer.

In a landmark partnership between Teton Ridge and PBR (Professional Bull Riders), the weekend will additionally feature the 2022 PBR Global Cup USA.


Laredo International Fair & Exposition | Laredo, TX | 2/28 – 3/3

The Laredo International Fair and Exposition, better known by its acronym L.I.F.E., is a non-profit organization founded in 1963. L.I.F.E.’s mission is to promote the areas of agriculture, horticulture, home economics, and the vocational/industrial trades.
L.I.F.E. is governed by a fifteen member volunteer Board of Directors.


Houston Livestock Show & Rodeo | Houston, TX | 2/28 – 3/20

The Houston Livestock Show and Rodeo™ promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage and provides year-round educational support within the community.

Visit the Cavender’s booth at the Houston Livestock Show & Rodeo Expo located at the NRG Center Booth D1088.


Texas Cowboy Hall of Fame Induction | Fort Worth | 3/3/2022

Thank you for joining us in welcoming the 2022 class of inductees into the Texas Cowboy Hall of Fame! The Texas Cowboy Hall of Fame honors those who have shown excellence in competition, business and support of rodeo and the western lifetyle in Texas. The Induction Ceremony, which is also the largest fundraiser of the year for the Hall of Fame, will take place on Thursday, March 3, 2022 at Billy Bob’s Texas in the Fort Worth Stockyards National Historic District.


Oklahoma Youth Expo | Oklahoma City, OK | 3/7 – 3/18

The Oklahoma Youth Expo is the World’s Largest Junior Livestock Show and truly is The Greatest Show. Every March more than 7,000 4-H and FFA members bring more than 13,000 head of cattle, sheep, pigs, goats and ag mechanics projects to Oklahoma City to exhibit their projects.


Rio Grande Valley Livestock Show | Mercedes, TX | 3/10 – 3/20

In 1939, the Rio Grande Valley Livestock Show and Agricultural Exposition, the forerunner of today’s Show, was organized as a project of the Mercedes Chamber of Commerce. The first Show was held in 1940 on the grounds of a local livestock sales yard with make shift pens and lean-to sheds. The Show continued to be held on this same property until 1949 when it moved to its present location. In 1947, the Show was incorporated and chartered as a non-profit educational organization with a Board of Directors representing all of the four southmost counties of Texas.


Rodeo Austin | Austin, TX | 3/12 – 3/26

Since 1938, Rodeo Austin has expanded from a stock show featuring 16 animals to one of Austin’s premier events. As a nonprofit, our mission is to nurture the next generation while providing gritty fun and entertainment.


Mosbrucker Council Bluff’s PRCA Rodeo | Council Bluffs, IA | 3/18 – 3/19

Located in the Mid-America Center in Council Bluffs, IA the PRCA Championship Rodeo brings has more than $10,000 up for grabs in a full range of rodeo events.


Cowtown Goes Green Presented by Cavender’s | Fort Worth, TX | 3/19/2022

The city’s largest and most family-friendly St. Patrick’s day celebration will take place March 19th in the Fort Worth Stockyards National Historic District. This annual event serves as a community-wide celebration of Irish culture with a western twist. In addition, we are proud to continue the tradition of hosting an authentic western parade along the historic exchange avenue at the conclusion of the program serving as the grand finale. Make sure to come dressed up in green!


Hip Hop Cowboy Spring Rodeo | Mesquite, TX | 3/19/2022

“When people think of Hip Hop Cowboys, they think of many different things — hip hop, R&B, soul, rap, blues and more,” said Damon Leffall, CEO and founder of Hip Hop Cowboys. “But most of all, they think of family-friendly entertainment that promises to deliver an evening to remember. It can’t be defined because that’s the core of Hip Hop Cowboys — breaking boundaries and doing something unexpected and memorable for our audience.”


Denton County Youth Fair & Rodeo | Krum, TX | 3/21 – 3/26

The purpose of the Denton County Livestock Association and the Denton County Youth Livestock Show and Rodeo is to provide an opportunity for FFA, FCCLA, and 4-H members to exhibit their projects in a friendly, fair competition, and to educate the public about agriculture and related areas. Also to promote breeding, improvement, and sale purebred and commercial livestock. The fair gives youth the opportunity to learn responsibility and obtain information from others as well. The Denton County Livestock Association was founded in 1949.


Roseland Oil & Gas West Texas Oil & Gas Convention | Midland, TX | 3/23 – 3/24

We Offer You MORE Than Just Space on a Trade Show Floor! We promote our events with attendees in mind. We don’t simply sell space in the show and hope people show up, we focus on the products and services that can be found at the show. Our goal is to provide the attendee with a REASON to want to be there by advertising YOUR products and services. We put BUYERS and SELLERS together.


Young Men’s Business League South Texas State Fair & Rodeo | Beaumont, TX | 3/24 – 4/3

The 2019 South Texas State Fair is the 76th such event sponsored by the Young Men’s Business League, but the story of the Fair in Beaumont goes back many years before this. The Fair actually is over 100 years old. One of the first fairs in the city was held during the first week of October 1907. There is evidence to indicate that an earlier fair was held in 1904 and perhaps others before that, but the ’07 event was the start of 112 consecutive years of fairs in Beaumont.


Montgomery County Fair & Rodeo | Conroe, TX | 3/25 – 4/3

Since 1957 our community has come together in support of the youth of this great county through the Montgomery County Fair and Rodeo. During that time, our Fair, Rodeo and BBQ Cook-Off have grown tremendously. Live Concerts, Magic Shows, Animal Races, Kids’ Days, Sunshine Day and Senior Citizen Day and Non-Livestock Shows are just a few of the special events you can find at the Montgomery County Fair & Rodeo.


Adventures of Hope Gala | McCoy, TX | 3/25 – 3/26

Join Majesty Outdoors at the Adventures of Hope Gala and help build a generation of hope by shattering the cycle of Fatherlessness. Special guest Mike Singletary and musical guests Cory Morrow, Drew Womack, and Zac Wilderson will headline the event at the end of March.


ABC Pro Rodeo | Lubbock, TX | 3/31 – 4/2

For 79 years the members of the Lubbock downtown chapter of the American business clubs have supported and improved the lives in our community by working to produce some of the greatest western sporting events in the country!